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TJ Maxx Owned Social
TJ Maxx is the leading off-price apparel and home fashions retailer in the US and worldwide. In other words, people love TJ Maxx IRL (hey Maxxinistas!). But, their organic social presence needed revitalization. So, through community-oriented and always-on agile content and authentic influencer partnerships, we solidified TJ Maxx as an iconic brand leader across social on TikTok, Instagram, and Threads.
Project Type
Social Media, Content Creation
My Role
Lead Copywriter (Social Copy, Content Creation)
Organization
Edelman
Social Content + Copy
I was responsible for creating social concepts and writing post copy based on trending content, merch priorities and our audience's behaviors (hey Maxxinistas!)
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