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TJ Maxx Owned Social

TJ Maxx is the leading off-price apparel and home fashions retailer in the US and worldwide. In other words, people love TJ Maxx IRL (hey Maxxinistas!). But, their organic social presence needed revitalization. So, through community-oriented and always-on agile content and authentic influencer partnerships, we solidified TJ Maxx as an iconic brand leader across social on TikTok, Instagram, and Threads.

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Project Type

Social Media, Content Creation

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My Role

Lead Copywriter (Social Copy, Content Creation)

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Organization

Edelman

Social Content + Copy

I was responsible for creating social concepts and writing post copy based on trending content, merch priorities and our audience's behaviors (hey Maxxinistas!)

The Results

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