Hefty Kickoff Party Cups
Football gained fans in record numbers over the past year (2023-2024), bringing sports newbies together with longtime fans at tailgates and watch parties across the country. So, Hefty Party Cups sparked new connections between these budding fans and football diehards by launching a line of cups designed to break the ice at your tailgate or watch party — with entertaining conversation starters any level of football fan will have fun tackling.
We launched just in time for the 2024-2025 football season, creating a football-themed mailer designed to encourage social sharing, a microsite that made the product available to consumers for free, and influencer partnerships that expanded reach and awareness of the campaign by showcasing how cups are leveraged at their game day tailgates or watch parties.
Project Type
Consumer Product (CPG), PR Activation
My Role
Lead Copywriter (Packaging Design, Email Marketing)
Organization
Edelman
Campaign + Packaging Copy
I developed the hero messaging for the mailer and the conversation cups, appealing to a wide audience of football fans and non-fans alike. The conversation starters on the cups were written from a social-first and Gen Z-leaning perspective.
Social Content
Email Confirmation + Microsite
I wrote marketing copy for the sweepstakes registration microsite and the winner confirmation emails, giving customers more information on how to enter the contest and receive party cups for their next tailgate.
