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PayPal M.A.P.

Small businesses need support now more than ever as we’re on the heels of the pandemic. PayPal has long supported small business owners with expert resources and research, and wanted to deepen their engagement with the brand. 

 

So we created PayPal M.A.P. An A.I.-powered planning tool for small businesses everywhere.  

 

We developed an interactive business tool featuring a human-like, A.I.-powered liaison that guides users through a journey that outputs a custom plan for their growth. At the core of the user’s journey is a seamless and authentic communication of their unique business requirements, challenges, and goals. Users can engage directly with M.A.P. by answering prompts through speech, written answers, and a mix of playful mechanics, all of which the tool accurately interprets using Natural Language Processing. At the conclusion of the experience, small business owners are left with an actionable plan, an opportunity for optimism about the future, and a greater affinity for PayPal.

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Project Type

Lead Copywriter (UX Writer, Paid Ads)

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My Role

Lead Copywriter (Social Copy, Content Creation)

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Organization

Edelman

A.I. Digital Tool

I was responsible for developing the user experience through the narrative and script for the digital tool, creating a human-like A.I. persona that guided users through the tool.

Action Plan Download

I created the narrative flow of the final action plan that business owners would receive and download at the end of the experience. The goal was to keep it as comprehensive and easily digestible as possible.

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