Maybelline New York: Sculpting Stix

The frustrations that have come from attempting to master full glam or sharp liquid wing looks have left a mark. 42% of consumers are leaving the liner category and there was 45% drop in search volume YOY. But luckily, Sculpting Stix makes liner easy again as the first all in one sculpting tool that easily gives you that effortless liner look.

 

There’s a new liner in town — and she’s saddling up quick. With just a simple flick of the wrist and a little spunk, she can create a soft and sculpted eye look in seconds. And with smudge-free wear and 24H hold, she’s here to stay and beat every other liner to the draw. They call her Stix. Sculpting Stix. 

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Project Type

Film/Production, Social Media Content, Print, E-Comm​

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My Role

Senior Copywriter (Campaign Development, Scriptwriting, Music Direction)

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Organization

Gotham (McCann Worldgroup)