Maybelline New York: Cloudtopia

Blush is a crowded category with multiple cream blush options that are already very popular with Gen Z. So, we needed to establish Maybelline as the go-to leader in blush with a breakthrough cream mousse formula that delivers otherworldly long-wear and vibrant, playful shades—proving that high-performance, long-lasting color is what the brand does best.
 

Enter Cloudtopia: Made in the Clouds

​With its unreal 16-hour blurred matte finish and lightweight, ultra-pigmented color, there’s only one place where a mousse like Cloudtopia could have possibly been made: up in the clouds. In this campaign, Maybelline creates a Cloudtopia Factory where the product is made in and of the clouds before being distributed to Earth.

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Project Type

Film/Production, Social Media Content, Print, E-Comm​

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My Role

Senior Copywriter (Campaign Development, Scriptwriting, Music Direction)

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Organization

Gotham (McCann Worldgroup)