Miley Cyrus x Maybelline
In 2025, Miley Cyrus and Maybelline New York made music and makeup history.
Miley is the epitome of creative expression with unmatched versatility & the world’s most iconic voice. Maybelline empowers everyone to express their beauty through the liberating play of makeup & the world’s most iconic jingle. When the two icons collide, culture is reshaped.
We needed a powerful way to announce Miley as Maybelline’s spokesperson and the reimagining of the iconic Maybelline jingle for the modern era. Maybe it’s Miley.
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Project Type
Film/Production, Social Media Content​
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My Role
Senior Copywriter (Campaign Development, Scriptwriting, Music Direction)
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Organization
Gotham (McCann Worldgroup)
The Film
I developed the narrative for the partnership announcement video, striking the right balance of the brand's and Miley's voices and styles.
Social Teasers
The announcement style inspired the social teasers to drum up excitement.
CD Art: Bryce Aviano
Copywriter: Alise Crittendon
CD Copy: Lindsey Speirs
ECD: Andrew Tutko, Jason Moses
Editor: Tyler Knutt