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Microsoft x Black Panther: Wakanda Forever

We believed that Black Panther: Wakanda Forever’s message should be enjoyed by everyone, including those living in under-resourced communities where simply "going to the movies" isn't always a possibility. ​So, we helped Microsoft make that happen. 

 

We collaborated with creators and community youth organizations to drive attendance of private screenings, giving under-resourced youth in each region an opportunity to dream and view themselves as the future of technology, starting with MakeCode. 

 

As an additional perk, we gave attendees the chance to win Wakandan-inspired custom Xbox consoles and accessories and even got actress Letitia Wright who plays Shuri in the movie to introduce MakeCode (with a script I wrote!).

Project Type

Event/PR Activation, Social Media

My Role

Lead Copywriter (Scriptwriting)

Organization

Edelman

Event Activation

We invited youth and their families in underserved communities to see a private screening of Black Panther: Wakanda Forever — and it was magical!

Campaign Announcements

I wrote the script(s) for a pre-film trailer where Letitia Wright introduces MakeCode and inspires the next generation of STEM leaders. We also created an alternate campaign announcement for YouTube.

Social Content

The Results

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