M.A.C. Cosmetics USA Brand Social
To most, M∙A∙C Cosmetics is considered the “OG” makeup brand. But ever since Gen Z and Gen Alpha have entered the beauty world, the brand has needed to reintroduce itself on social as their "Beauty Bestie,” with relatable and inclusive social content.
Between creating new trends, amplifying existing ones, and announcing the efforts of M∙A∙C VivaGlam supporting trans and non-binary youth, we’re reclaiming M∙A∙C’s iconic social status with Gen Z on their U.S. social channels.
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Project Type
Social Media, Content Creation, Video Production
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My Role
Lead Copywriter (Social Copy, Influencer Partnerships)
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Organization
Mustache Agency (Edelman)
Social Content + Copy
I used my beauty knowledge and Gen Z insights to create social concepts and write post copy that striked the balance of pro-artistry and social-first content.
Creative Production
I put my production hat on and crafted cohesive narrative roadmaps and scripts for longer form content that told big (and beautiful) stories — everything from uncovering the power of beauty for trans youth to teaching our audience how to use our newest foundation to make you feel your best.