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Marshalls Good Stuff Social Club

For over 60 years, Marshalls has been a leader in offering functional value through its merchandise, but shoppers didn’t feel an emotional connection to the brand.​

We needed to move consumers from thinking of Marshalls as just the place she can find a good deal in stores to experiencing Marshalls as a brand that helps her access a better deal everywhere it matters to her. ​


Enter: Marshalls Good Stuff Social Club, the world’s most inclusive social club. We gave women access to the tools, resources, and communities that could help them achieve their ambitions for a bigger better life. We developed a rich series of programming with A-list talent that gave women an all-access pass to the good stuff, both IRL and digitally.

Project Type

Event Production, Content Creation

My Role

Lead Copywriter & Event Engagement (Social Copy, Post-Production, Email Marketing, On-Site Content)

Organization

Edelman

Event Activation

From writing food and drink menu names to capturing behind-the-scenes content to interviewing attendees on-site — I was all over this event (in the best way possible)!

Social Content + Copy

I was responsible for developing social content recapping the event in real-time and following the event, that extended access to expert knowledge to our brand fans online who couldn't attend in person. In addition to creating cut-downs of every panel, I wrote SEO-optimized copy and descriptions on Instagram, TikTok, and YouTube.

The Results

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