
Marshalls Good Stuff Social Club
For over 60 years, Marshalls has been a leader in offering functional value through its merchandise, but shoppers didn’t feel an emotional connection to the brand.
We needed to move consumers from thinking of Marshalls as just the place she can find a good deal in stores to experiencing Marshalls as a brand that helps her access a better deal everywhere it matters to her.
Enter: Marshalls Good Stuff Social Club, the world’s most inclusive social club. We gave women access to the tools, resources, and communities that could help them achieve their ambitions for a bigger better life. We developed a rich series of programming with A-list talent that gave women an all-access pass to the good stuff, both IRL and digitally.
Project Type
Event Production, Content Creation
My Role
Lead Copywriter & Event Engagement (Social Copy, Post-Production, Email Marketing, On-Site Content)
Organization
Edelman
Event Activation
From writing food and drink menu names to capturing behind-the-scenes content to interviewing attendees on-site — I was all over this event (in the best way possible)!









Social Content + Copy
I was responsible for developing social content recapping the event in real-time and following the event, that extended access to expert knowledge to our brand fans online who couldn't attend in person. In addition to creating cut-downs of every panel, I wrote SEO-optimized copy and descriptions on Instagram, TikTok, and YouTube.