Edelman Impact SXSW Lounge

In 2023, Edelman activated at SXSW to establish trust as the foundation that businesses need to take risks and transition to a just and equitable future via social and climate pathways. The only way to build trust? Show consistent action. And for businesses, every step must be more impactful than the last.

So, we created the Block Party — an interactive lounge space that encourages discovery of trust-led actions at every turn. Complete tangible trust-building actions, moveable seating arrangements, audio-visual experiences & social polls, we invited leaders and businesses to explore the building blocks of trust.

Project Type

Event Production, Experiential Design

My Role

Lead Copywriter (Experience Design, Brand Messaging)

Organization

Edelman

Event Design + Brand Messaging

I helped develop the overarching brand messaging and event design to carry through in the signage, interactive blocks, and audio-visual experiences in the space.

Event Development

I worked closely with my creative team, producers, and vendors to ensure an optimal event design and visitor experience. This is the journey to the Block Party.

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