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Microsoft x Black Panther: Wakanda Forever

Project Type

Scriptwriting / Social Media

Role

Lead Copywriter

Organization

Edelman

We believed that Black Panther: Wakanda Forever’s message should be enjoyed by everyone, including those living in under-resourced communities where simply "going to the movies" isn't always a possibility. ​So, we helped Microsoft make that happen.

We collaborated with creators and community youth organizations to drive attendance of private screenings, giving under-resourced youth in each region an opportunity to dream and view themselves as the future of technology, starting with MakeCode.

As an additional perk, we gave attendees the chance to win Wakandan-inspired custom Xbox consoles and accessories and even got actress Letitia Wright who plays Shuri in the movie to introduce MakeCode (with a script I wrote!).

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