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Marshalls Good Stuff Social Club

Project Type

Event Production

Role

Lead Copywriter

Organization

Edelman

For over 60 years, Marshalls has been a leader in offering functional value through its merchandise, but shoppers didn’t feel an emotional connection to the brand.​

We needed to move consumers from thinking of Marshalls as just the place she can find a good deal in stores to experiencing Marshalls as a brand that helps her access a better deal everywhere it matters to her. ​

Enter: Marshalls Good Stuff Social Club, the world’s most inclusive social club. We gave women access to the tools, resources, and communities that could help them achieve their ambitions for a bigger better life. We developed a rich series of programming with A-list talent that gave women an all-access pass to the good stuff, both IRL and digitally.

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