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M∙A∙C Cosmetics Brand Social

Project Type

Social Media


Mustache Agency


Lead Copywriter

To most, M∙A∙C Cosmetics is considered the “OG” makeup brand. But ever since Gen Z and Gen Alpha have entered the beauty world, the brand has needed to reintroduce itself on social as their "Beauty Bestie,” with relatable and inclusive social content.

Between creating new trends, amplifying existing ones, and announcing the efforts of M∙A∙C VivaGlam supporting trans and non-binary youth, we’re reclaiming M∙A∙C’s iconic social status with Gen Z on their U.S. social channels.

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